Streamlined.

Simplifying an experience to clearly distinguish diverse product lines while enhancing user experience and aesthetic appeal.

Visit the website at prancebuilding.com.au

Prance, specialising in metal ceilings, facades, and cladding solutions, faced the challenge of breaking into the Australian construction market. It was crucial to develop a website that could effectively convey the complexities of its diverse aluminium product lines—including ceilings, walls, and cladding—to both industry professionals and clients.

Several ideas were considered to align with these goals: micro-interactions, interconnectedness, and categorising the product lines in a simple way that didn’t require opening many layers of pages.

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Through this project, I refined my ability to streamline complex product information into a clear, visually engaging digital experience, enhancing both usability and brand distinction in the Australian construction market. I also learned the importance of balancing simplicity with depth, using intuitive categorisation and micro-interactions to guide users without overwhelming them.