Illuminating

Elevating the brand identity to be premium, engaging, approachable, and to express an inspiration for learning.

Catalyst Chemistry provides professional chemistry tutoring services for HSC students, focusing on fostering academic excellence and inspiring a passion for Chemistry.

You can visit their website at catalystchemistry.com.au

The goal was to create a cohesive brand identity that reflected the goals and values of the brand—a commitment to illuminate and engage students through innovative tutoring solutions.

From designing their website to establishing a distinctive brand presence and curating social media campaigns, I worked as a Web Design and Growth Intern to develop a unique style and a unified experience across different channels, instituting a premium and trustworthy identity that resonates with customers—students and parents alike.

Branding

The branding was reimagined to feel illuminating, symbolising the enlightening journey of learning. This concept is intricately tied to the ‘Chemistry’ theme of experimentation.

A new gradient with a secondary colour were added to further build depth to the brand, enhancing its visual appeal and creating a dynamic, layered aesthetic that reflects the multidimensional nature of learning and discovery.

Website

Landing Page

The landing page serves as the cornerstone of Catalyst Chemistry’s online presence, designed to captivate and inform visitors immediately.

The page opens with a vibrant, illuminating gradient at the top, symbolising the spark of discovery and the transformative journey of learning. This sets the tone for the inspiring theme of learning. This is further reinforced through showcasing data like student marks to immediately build trust on first impression.

Scroll-triggered animations with the consistent title section design enhances engagement, as a light bar expands to reveal the titles of each section, making the user experience dynamic and visually appealing without overwhelming the content.

Snapshots:

Social Media

Social media posts were designed to align with the refreshed brand theme, creating a cohesive and engaging experience across all platforms.

For instance, a focused campaign was developed for the release of HSC results, showcasing high achievers and their testimonials to reinforce the programs success to translate into real academic success. To create a unifying effect across the feed, posts were designed as part of a continuous strip that could be viewed on the main profile page when overseeing all the posts.

The Instagram page is available at instagram.com/catalystchemistryhsc

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In redefining Catalyst Chemistry’s brand identity, every design element—from the illuminating visuals to the cohesive digital presence—was crafted to inspire trust, engagement, and a passion for learning across all experiences from websites to social media pages.

The result is a premium and approachable brand that resonates with students and parents alike, reflecting the transformative journey of academic success.